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Feature Story - July 2004


New Museum of Contemporary Art

Bringing New Architecture to the Bowery in New York City

by Amy S. Choi

The Bowery is known better for its appliance stores and graffiti than for its architecture.

Things are about to change.

Amid the garages, bars and apartment buildings will soon be the New Museum of Contemporary Art, downtown Manhattan's first major art museum. Designed by Tokyo-based Kazyuo Sejima and Ryue Nishizawa of SANAA Ltd., the building will bring the cutting edge of architecture to the cutting edge of downtown. The 7-story building will stand 160 ft. high and is part of the museum's $35 million capital project.

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"We wanted a site, a location and an architect which were all consistent with our mission, which is to break new ground in art and ideas, take risks and do the unexpected thing," said Lisa Phillips, director of the New Museum. "The Bowery is a kind of frontier in the heart of the historic creative community of New York. We will be a major force in changing the face of the Bowery. Our board was unanimously enthusiastic."

The design of the new museum, which will break ground in spring 2005, is certainly unexpected. The museum's galleries are stacked on top of each other in an organic, shifting tower with a number of setbacks, overhangs and balconies to ensure that each floor, even though it is a vertical museum, accesses the neighborhood, the light and the city.

The exterior is silvery galvanized, zinc-plated steel with windows and skylights, which allows for the maximum amount of light to enter the building and create a feeling of movement, instead of a static, imposing structure. Its shifting frame and numerous windows also open up the building to the city as a whole, creating an additional level of accessibility.

"We're excited to work on it for its architectural uniqueness," said Mark Pankoff, senior project manager from FJ Sciame Construction Co., the construction managers. "I don't think I'll ever build another one like this. It's just fascinating architecturally."

The New Museum is the first vertical museum for SANAA, which was selected in May 2003 to design the building. The company beat out Abalos & Herreros, Adjaye Associates, Gigon/Guyer and Reiser + Umemoto RUR Architecture, PC.

To create a stacked museum with open space on the site - which is currently a parking lot sandwiched in between low-rise buildings - the architects first had to reduce the number of square feet that the New Museum originally asked them to include.

Once that was done, the design team had increased flexibility to play with the space.

"The Bowery is a very characteristic street with its roughness and trucks coming from the Manhattan Bridge, so this is a tough environment to make a public building that communicates to the neighborhood and has an open relationship with its surroundings," said Florian Idenburg, the project architect and head of the U.S. operations for SANAA.

"Our first fear in designing the space was that it would stand out too much on the block, but by breaking up the volume and shifting the floors, the box itself starts to have similar scales as the surrounding buildings."

Even though the structure will be larger than any of its immediate neighbors, the architects are proposing a metal cladding for the superstructure that keeps the building light.

"We didn't want a heavy building because this is to be a building of now, very contemporary," Idenburg said. "It should survive on the street."

The building also invites the street in. It features a clear plate glass lobby, which helps incorporate the outside community into the activity inside the museum. The lobby also serves as a 1,100-sq.-ft. exhibition space lighted by skylights and connected to the underground levels, which contain a 200-seat black-box theater, 2,100-sq.-ft. media lounge, a small bar and the infrastructure.

The gallery space is simple and neutral compared to the overall exterior design. It does, however, carry the idea of fluidity, flexibility and openness that the setbacks and balconies give to the exterior.

Given that the contents of the museum will constantly be in transition, the floors will be finished concrete and the walls will be easy to remake for drilling and building installations.

Artists will have 14-ft.-high ceilings with exposed beams to hang art from, as well as column-free space that will not disrupt installation exhibits. The seventh floor combines both inner and outer space, with a 1,700-sq.-ft. multiuse exhibition space with wraparound outdoor terraces.

And as much as the interiors of the space can be easily manipulated to highlight the art, the building itself is also art on display. The museum will be on a lot that deadends Prince Street, which creates a long vista to the building and makes it visible from SoHo, the East Village, the Lower East Side and Chinatown.

"The art we show provides a lot of drama, and we didn't want the building to compete with that," Phillips said. "But in the grittiness of the Bowery, this building will be a kind of beacon for the neighborhood as a whole."

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